What made this a mission
We saw our communities paying a premium for water sold in clear plastic bottles that shed microplastics and degrade in heat and sunlight. Combined with local retail friction like overcrowded grocery lines during emergency weather conditions, we recognized an urgent need for a reliable, decentralized hydration supply chain. Combined with local retail friction like overcrowded grocery lines during emergency weather conditions, we recognized an urgent need for a reliable, decentralized hydration supply chain.